A strategy cannot be built without the backdrop of creative thinking. The state of immediacy to which our exchanges are subjected generates a kind of devaluation of ideas. There is a semantic shift in the term “knowledge”. Knowledge is reduced to “knowing how to find what you need quickly”. In the same way, an idea is expected to be profitable without delay. Yet a company's value is also, and above all, measured by its ability to anticipate trends, organize its knowledge and let people know that it knows. Without the emergence of ideas, innovation would be deprived of its source, and the company of its ability to surprise and develop sustainably. “Creating is a vital event that rises up like a protest for survival...”. Paul Rudi.

Edgar Morin wonders how to access information about the world and how to acquire the ability to articulate and organize it. How can we perceive and conceive the context, the global, the multidimensional, the complex? This conference examines these prerequisites and looks at Internet users, both as consumers and as producers of content. How can we target expert communities, anticipate trends, spot influencers and intervene in real time? And finally, how do you set up effective community management?

Is there a more ancestral routine than getting up in the morning? Each at our own time, from one point on Earth or another, we perform this movement, which is both daily and universal. It's almost like a bodily ritual, a shared reflex to begin what life offers us all: a new day. But after this natural impulse, why do we get up in the morning? Without an answer to this question, history is written without a part of us, ignoring the great joys of which we could have been the author. Henry Ford told us that “the two most important things do not appear on a company's balance sheet: its reputation and its people”. This conference looks at the resources carried by employees and the mark they leave on the company. In particular, it looks at Knowledge Management and e-Reputation.

Identity theft in any form is a criminal offence - including on the web. Fortunately, without going so far as to steal someone else's profile, web users create and develop their own identity. The social networking ecosystem is changing the way words are used, creating a wide range of expressive media and increasing the number of information channels. What are the components of a digital portrait? How can we build a personal branding strategy and measure its impact?

"Once, I took someone into my imagination. He went further than I did, and I came back alone! Raymond Devos - Communicating is an art, but not the only one. Beyond know-how and interpersonal skills, listening and interaction, there are at least three objectives to be achieved: to make progress, to make progress and to surprise. A successful presentation lasts, extends well beyond the speaking time, inspires listeners and opens up new avenues of thought.